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Purpose  The urban-rural divide in developing countries such as India often finds focus in every economic analysis. This paper aims to find the existing gap and to suggest an action plan to reduce the gap identified therein. With an aim to find a good leader in furtherance the group performance operating in rural areas, a multi-plant location model is tested taking its weighted assessment method on assumptions that the unorganized sector is devoid of accessing any scientific model for its growth and sustenance.    Design/methodology/approach  In this research, two different business groups in the same city location were taken as samples and the multi-plant location (Brown–Gibson) model was used to test the impact of any changes in leadership on the group.    Findings  The result in the first sample group indicated incremental profitability which was under observation for three years. The second group witnessed a varied trend of profitability under two different leaders which was studied for a four-year period.    Research limitations/implications  Purposive behavioural alignment under a controlled research environment often dampens the real objective of the study. A meticulous effort was meted out to remove it from research.    Practical implications  The research aims at providing a long-standing solution to leadership issues in the unorganized sector that contributes to the national economy but usually kept neglected.    Originality/value  Scientific model experimentation on human resources is unique and innovative.

Application of Brown–Gibson model in workers’ productivity: an impact study of weighted parameters using experimental research design