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Purpose  The purpose of this paper is to share architecture as a tool that is increasingly implemented in nature areas and its potential for stimulating transformative experiences among visitors in nature-based tourism.    Design/methodology/approach  Based on three examples of architecture in nature, the value of architecture to nature-based tourism is presented.    Findings  It was found that architecture in nature has a wide range of benefits for nature-based tourism and may form a catalyst for gaining transformative experiences in the examples presented.    Originality/value  The findings presented in this paper touch upon a new way of stimulating transformative experiences among visitors in nature-based tourism by implementing architecture.

New experiences in nature areas: architecture as a tool to stimulate transformative experiences among visitors in nature areas?