English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Purpose  The present study aims to synthesize and conceptualize, through a systematic literature review (SLR), the current state of gamification knowledge in the tourism and hospitality (T&amp;H) sector, providing a roadmap for future research recommendations for service research and practice.    Design/methodology/approach  The research is based on a systematic literature review and adopts a systematic quantitative approach to summarize existing evidence on gamification usage in the T&amp;H sector, focusing on relevant service literature on gamification. The authors analyze 36 papers published between 2011 and 2019.    Findings  The authors synthesize existing knowledge into five themes describing gamification's role in T&amp;H (Edutainment, Sustainable behavior, Engagement factors, Service provider-generated content and User-generated reviews). Then, a cross-analysis of the five themes reveals the pivotal elements (affordances, behavioral and psychological outcomes, and benefits) generated by gamification mechanics in T&amp;H, simultaneously highlighting potential implications and relevant insights for service literature. The review identifies critical issues affecting gamification research and provides a future research agenda, considering opportunities for T&amp;H and service research.    Originality/value  The study provides the first SLR investigating gamification in T&amp;H. The findings present potential implications and relevant insights for T&amp;H contributing to the construction of a more holistic understanding of gamification adoption in service research.

Gamification in tourism and hospitality research in the era of digital platforms: a systematic literature review