Open AccessExamining the ParticipACTION brand using the brand equity pyramid
Author(s) -
Alexander Lithopoulos,
Peter A. Dacin,
Tanya R. Berry,
Guy Faulkner,
Norm O’Reilly,
Ryan E. Rhodes,
John C. Spence,
Mark S. Tremblay,
Leigh M. Vanderloo,
Amy E. LatimerCheung
Publication year - 2018
Publication title -
journal of social marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.599
H-Index - 24
eISSN - 2042-6771
pISSN - 2042-6763
DOI - 10.1108/jsocm-11-2017-0071
Subject(s) - brand equity , structural equation modeling , confirmatory factor analysis , brand management , brand awareness , brand loyalty , exploratory factor analysis , psychology , marketing , advertising , corporate branding , business , social psychology , mathematics , service (business) , statistics
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