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Purpose  The purpose is explore an approach to acquire, analyze and report data concerning an organizational change initiative that combines knowledge generation and knowledge use, and contrast that with a method where knowledge generation and use is separated. More specifically, the authors contrast a participatory group workshop with individual interviews analyzed with thematic analysis, focusing on information about the change process and its perceived practical relevance and usefulness.    Design/methodology/approach  Participants were managers responsible for implementing a broad organizational change aiming to improve service quality (e.g. access and equity) and reduce costs in a mental health service organization in Sweden. Individual interviews were conducted at two points, six months apart (i1:  n  = 15; i2:  n  = 18). Between the interviews, a 3.5-h participatory group workshop was conducted, during which participants ( n  = 15) both generated and analyzed data through a structured process that mixed individual-, small- and whole-group activities.    Findings  Both approaches elicited substantive information about the content, purpose and process of change. While the content and purpose findings were similar across the two data sources, the interviews described how to lead a change process, whereas the workshop yielded concrete information about what to do. Benefits of interviews included personal insights about leading change while the workshop provided an opportunity for collective sense-making.    Originality/value  When organizational stakeholders work through the change process through a participatory workshop, they may get on the same page, but require additional support to take action.

Quick and dirty or rapid and informative? Exploring a participatory method to facilitate implementation research and organizational change