Open AccessGAFA speaks: metaphors in the promotion of cloud technology
Author(s) -
Maria Lindh,
Jan Nolin
Publication year - 2016
Publication title -
journal of documentation
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.675
H-Index - 64
eISSN - 1758-7379
pISSN - 0022-0418
DOI - 10.1108/jd-03-2016-0039
Subject(s) - cloud computing , metaphor , rhetoric , promotion (chess) , computer science , negotiation , object (grammar) , originality , literal and figurative language , sociology , knowledge management , world wide web , qualitative research , political science , social science , artificial intelligence , linguistics , philosophy , politics , law , operating system
Purpose: The article explores persuasive rhetoric in the legitimization of cloud computing by critically scrutinizing metaphorical devices utilized by leaders of the cloud industry. This article in ...
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