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Purpose  Institutional and commercial web profiles that provide biobibliographic information about researchers are used for promotional purposes but also as information sources. In the latter case, the profiles' (re)presentations of researchers may be used to assess whether a researcher can be trusted. The article introduces a conceptual framework of how trust in researchers may be formed based on how the researchers' experiences and achievements are mobilized on the profiles to tell a multifaceted story of the “self.”    Design/methodology/approach  The framework is an analytical product which draws on theories of trust as well as on previous research focused on academic web profiles and on researchers' perceptions of trust and credibility. Two dimensions of trust are identified as central to the theoretical construction of trust, namely competence and trustworthiness.    Findings  The framework outlines features of profile content and narrative that may influence the assessment of the profile and of the researcher's competence and trustworthiness. The assessment is understood as shaped by the frames of interpretation available to a particular audience.    Originality/value  The framework addresses the lack of a trust perspective in previous research about academic web profiles. It provides an analysis of how potential trust in the researcher may be formed on the profiles. An innovative contribution is the acknowledgement of both qualitative and quantitative indicators of trustworthiness and competence, including the richness of the story told about the “self.”

Trust in the academy: a conceptual framework for understanding trust on academic web profiles