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Purpose     The purpose of this paper is to explore Finns’ labor market development predictions for the next ten years and shed light on preferred policy responses to the digital economy.     Design/methodology/approach     Nationally representative survey data employed in this paper were collected in autumn 2017. The data collection utilized a multiphase sampling, and the interviews (n=1004) were carried out on telephone to minimize selection-bias and produce demographically balanced data.     Findings     Over two-thirds (71 percent) of Finns do not expect technological unemployment to constitute a permanent problem in the digital economy. Nevertheless, 74 percent assume that technological unemployment will increase at least temporarily. A considerable majority (85 percent) also believe that future jobs will be more precarious. Younger generations, despite their currently weak position in the labor market, are surprisingly more optimistic in their predictions. Analysis of preferred policy responses support this paper’s main thesis that the Finnish view on the future of work is rather optimistic: education reforms and streamlining the current social security gather dedicated support, whereas more unconventional ideas such as basic income or work-sharing remain contested.     Originality/value     To predict possible barriers to labor mobility stemming from digital economy discourses and to anticipate possible political fluctuations, studies on the public view are needed. This research aims to provide a solid framework for further comparative explorations of the public view.

“This time may be a little different” – exploring the Finnish view on the future of work