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Purpose This study assesses the “possibilities of utilizing sustainable tourism to improve community sustenance in Musina Municipality, Limpopo, South Africa.” Design/methodology/approach Therefore, to competently discern the implications of tourism in Musina Municipality, data got accumulated by questionnaire surveys, interviews, focus group discussions, document reviews and field observations. Thus, Microsoft Excel, Spreadsheet and Cross-Tabulation Analysis provided both quantitative and qualitative data analyses. Findings The study identified immense tourism potentials attached to low tourism influences and privileges on the local community's advancement. The relationships and contributory factors pointing to the present and latent tourism situations in Musina Municipality got critiqued. The study inferred that the Musina Municipality is well enriched with tourism potentials and necessitates a fitting tourism plan to profits the locals. Originality/value Musina Municipality is one of the driest districts in the remote North of Limpopo Province, South Africa. It is aggregated by meager livelihoods of rural communities, as do most rural communities abroad. However, the Municipality exemplifies some of the numerous tourism-based areas in the Vhembe District of Limpopo. The undertakings of tourism, community sustenance and sustainable promotion have been more proceeding to the lead. However, diverse investigations neglect to efficiently estimate the fundamental points and the complete functions of multiple forms of tourism in community development within many rural expanses.

Views of utilizing sustainable tourism to improve community sustenance: a case study of the impoverished rural communities of Musina Municipality