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Privacy is currently in distress and in need of rescue, much like princessesin the all-familiar fairytales. We employ storytelling and metaphors fromfairytales to make reader-friendly and streamline our arguments about how acomplex concept of Privacy Labeling (the 'knight in shining armor') can be asolution to the current state of Privacy (the 'princess in distress'). We givea precise definition of Privacy Labeling (PL), painting a panoptic portraitfrom seven different perspectives (the 'seven helpers'): Business, Legal,Regulatory, Usability and Human Factors, Educative, Technological, andMultidisciplinary. We describe a common vision, proposing several important'traits of character' of PL as well as identifying 'undevelopedpotentialities', i.e., open problems on which the community can focus. Morespecifically, this position paper identifies the stakeholders of the PL andtheir needs with regard to privacy, describing how PL should be and look likein order to address these needs. Throughout the paper, we highlight goals,characteristics, open problems, and starting points for creating, what weconsider to be, the ideal PL. In the end we present three approaches toestablish and manage PL, through: self-evaluations, certifications, orcommunity endeavors. Based on these, we sketch a roadmap for futuredevelopments.

A Multidisciplinary Definition of Privacy Labels: The Story of Princess Privacy and the Seven Helpers