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Purpose  This paper critically examines how female students at a Finnish business school understand gender in management.    Design/methodology/approach  The analysis is based on female students' learning diaries from a basic management course.    Findings  The findings show how students respond to the topic of gender inequality through a neoliberal postfeminist discourse. The students' discourse is structured around three discursive moves: (1) rejecting “excessive” feminism, (2) articulating self-reliant professional futures and (3) producing idealized role models through successfully integrating masculinity and femininity.    Originality/value  This article contributes to current understanding of the role of postfeminist sensibilities in shaping student participation in the management profession. Awareness of students' responses to gender-equality initiatives offers management educators insight into the inclusion of equality topics in teaching in ways that support equal gender socialization in the management profession.

“Stop whining and be a badass”: a postfeminist analysis of university students' responses to gender themes