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Sustainable business growth Embarking on a growth path is one thing though. Sustaining it over the longer term is something else altogether. The challenge is now even greater due to expectations that firms must fulfill responsibilities in social and environmental dimensions as well as the economic one. It is widely acknowledged that performance in respect of this so-called “triple bottom line” (TBL) determines whether a company ultimately succeeds or not. Not surprisingly, sustainable business growth is therefore high on many company agendas. Such growth occurs when the firm increases its capital in one or more of the interconnected dimensions without detracting from any of them. A critical part of any growth strategy is the need for accurate decision making. Leaders must typically make decisions that vary in their complexity and capacity to influence the degree of growth. Significant pressure is naturally on those responsible for decision making as a wrong move can make failure a much likelier outcome than success.

Why getting operations decisions right is critical: implementing sustainable business growth depends on it