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This study is to understand perspectives of administrators and instructors in higher educational institutes on cultural factors which affect website and electronic courseware for e-Learning in ASEAN. It used an Exploratory Factor Analysis (EFA) to find underlying cultural factors affecting the design of website and electronic courseware for e-Learning in ASEAN. Based on the factors identified, the proposed model of website and electronic courseware for e-Learning in ASEAN along with the prototype were presented at the end. The research procedures included two major steps. Step 1 is based on the review of related literature and the data collection from the survey concerning cultural factors affecting website and electronic courseware. In  step 2 , experts' interviews were conducted to obtain their opinions concerning the proposed factors, along with discussion about readiness of Thai e-Leaning in higher education so as to become part of the ASEAN Community in 2015, and the model of website and electronic courseware for e-Learning in ASEAN were presented. The results of this study were the report of the cultural factors affecting the proper design of website and electronic courseware for e-Learning in ASEAN, the proposed model, and the prototype of website and electronic courseware for e-Learning in ASEAN assimilating all the related cultural factors exquisitely.

Analysis of the cultural factors affecting the proper design of website and electronic courseware for e-Learning in ASEAN