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Purpose – The purpose of this paper is to show how the development of location‐based services (such as those using global positioning satellite (GPS) systems) has accompanied the growth of mobile telecommunication, providing mobile telephone users with a variety of functions. The paper aims to considers the benefits and concerns that these location‐based services present to consumers.Design/methodology/approach – The paper identifies issues based on the academic literature, relevant theory, and current mobile telecommunication developments.Findings – While location‐based services offer many benefits to consumers, issues pertaining to privacy, trust and justice are significant areas of concern.Research limitations/implications – Testable research propositions pertaining to consumer behaviour are offered to guide future research.Practical implications – Socially‐responsible telecommunication firms should consider the issues that are raised here. They should adopt policies to safeguard data, build trust, and...

Privacy, trust, and justice considerations for location‐based mobile telecommunication services