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In the cation of the title salt, C 18 H 23 N 2   + ·C 24 H 20 B − , the pyridine ring forms a dihedral angle of 14.23 (6)° with the benzene ring. One of the ethyl groups of the cation was refined as disordered over two sets of sites with equal occupancies.

4-{(E)-2-[4-(Diethylamino)phenyl]ethenyl}-1-methylpyridin-1-ium tetraphenylborate