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The title compound, C 18 H 18 O 2 , which exhibits blue emission in the solid state, is an inter­mediate in the preparation of liquid crystals and polymers. The mol­ecule is located on an inversion centre. In the crystal, mol­ecules are arranged in a herringbone motif.

(1E,3E)-1,4-Bis(4-methoxyphenyl)buta-1,3-diene