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We update the indirect constraints on the Georgi-Machacek model from$B$-physics and electroweak precision observables, including new constraintsfrom $b \to s \gamma$ and $B^0_s \to \mu^+ \mu^-$. We illustrate the effect ofthese constraints on the couplings of the Standard Model-like Higgs boson byperforming scans using the most general scalar potential, subject to vacuumstability and perturbativity constraints. We find that simultaneousenhancements of all the Higgs production cross sections by up to 39\% are stillallowed after imposing these constraints. LHC rate measurements on the Higgspole could be blind to these enhancements if unobserved non-standard Higgsdecays are present.

Indirect constraints on the Georgi-Machacek model and implications for Higgs couplings