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We consider an electro-weak scale model for Dark Matter (DM) and radiativeneutrino mass generation. Despite the leptophilic nature of DM with no directcouplings to quarks and gluons, scattering with nuclei is induced at the 1-looplevel through photon exchange. Effectively, there are charge-charge,dipole-charge and dipole-dipole interactions. We investigate the parameterspace consistent with constraints from neutrino masses and mixing, chargedlepton-flavour violation, perturbativity, and the thermal production of thecorrect DM abundance, and calculate the expected event rate in DM directdetection experiments. We show that current data from XENON100 start toconstrain certain regions of the allowed parameter space, whereas future datafrom XENON1T has the potential to significantly probe the model.

Direct Detection of Leptophilic Dark Matter in a Model with Radiative Neutrino Masses