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Social media is a growing communication platform connecting millions of individuals worldwide. Twitter, one of the largest social media enterprises, is a public and easily accessible forum used by both healthcare professionals and non-healthcare professionals in daily communications regarding plastic surgery. We used Plastic Surgery, The Meeting 2017 (PSTM) as a model to analyze tweet demographics, content, and impressions to understand twitter impact on global exposure of plastic surgery.

Abstract: The American Society of Plastic Surgeons Conference Hashtag #PSTM17 Dramatically Increased Global Exposure of Academic Plastic Surgery