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INTRODUCTION: Online review sites have become a modern version of the word-of-mouth recommendation, and prospective patients are increasingly consulting them before making decisions about their medical care. The impact of online reviews will only intensify in the coming years as they continue to affect both aesthetic and reconstructive plastic surgeons. Our purpose was twofold: 1) to identify common reasons for patient satisfaction and dissatisfaction with plastic surgeons cited in online reviews; and 2) to evaluate the usefulness and reliability of these reviews as a methodology for understanding the patient experience. We selected breast augmentation as the primary procedure of interest.

Abstract: The Good, the Bad, & the Ugly: A Quantitative and Qualitative Analysis of Online Plastic Surgery Reviews