Open AccessCommunication Behaviors During Presidential Elections
Author(s) -
Jay D. Hmielowski,
William F. Kelvin,
Myiah J. Hutchens,
David E. Silva,
Michael A. Beam,
Rebecca R. Donaway,
Chance York
Publication year - 2020
Publication title -
public opinion quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.929
H-Index - 105
eISSN - 1537-5331
pISSN - 0033-362X
DOI - 10.1093/poq/nfaa013
Subject(s) - presidential system , political science , politics , the internet , presidential election , political communication , public relations , advertising , social psychology , public administration , psychology , law , business , computer science , world wide web
In this study, we use an information utility framework to examine people’s communication behaviors during presidential elections. Data from the National Annenberg Election Study (2004, 2008) and Google Trends (2012, 2016) reveal increases in several communication behaviors (e.g., attention to campaign information, discussing politics, internet searches) closer to Election Day. Moreover, these increases were not uniform throughout the election, with increases concentrated around official campaign events (e.g., presidential conventions and debates). In addition, some evidence showed that people are more likely to engage in communication behaviors in battleground compared to nonbattleground states.
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