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Risk communication has always been fraught with chal-lenges, and there is perhaps no greater example of the range andcomplexity of the challenges involved in risk communicationthan in the domain of health risk communication and, morespecifically, in the domain of cancer risk communication. In thispaper, we discuss some important issues that we believe shouldbe addressed to meet the many challenges that face researchers,health communicators, and the media in communicating healthrisks to patients, to their families, and to the public.

Challenges to Improving Health Risk Communication in the 21st Century: a Discussion