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The impact of an oral 'free' communication at a scientific meeting depends on many factors. The main factor is probably the importance of the problem addressed anduor the originality of the data presented. A seminal work, representing a breakthrough in the field, is indeed very likely to arouse great interest w1x. Not less important is the accuracy of the design of the study and of the methods used. All these charac- teristics are usually critical for the acceptance of the corresponding papers in leading, peer-reviewed biomedical journals. The way the presented data is communicated is also of importance. The presentation of submitted papers may frequently be improved, to increase the chance of acceptance, as reviewed in Nephrology Dialysis Transplantation a few years ago by Davison w2x. Similarly, the success of an oral free communication at a scientific meeting not only depends on the substance but also on the form w3x, a surprisingly neglected area in the training of many investigators. Briefly discussed and illustrated below are 10 basic ways to either ruin (left-hand side) or improve (right- hand side) the chances of success of an oral scientific communication.

Ten ways to ruin or market your oral scientific communication