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salons, churches, and neighborhood health centers. After the women answer a few questions, the computer uses their answers to print a personalized health message. For example, a black woman with a strong sense of racial pride is likely to respond positively to a message about the importance of mammography for reducing race-based disparities in breast cancer mortality. Or, if a woman scored high on a question about spirituality, Kreuter said that an appropriate message might be, “The Lord has given us a powerful tool to fi nd breast cancer early when it can still be treated effectively. Getting a mammogram together with the power of prayer gives you the best chance to live a long life in the service of God.” In an article published last year in the Journal of Public Health Management and Practice , Kreuter described which of seven Matthew W. Kreuter, Ph.D. Can Communications Reduce Racial Disparities? Two Programs Take on Breast Cancer