Open AccessConsumer Research Insights on Brands and Branding: A JCR Curation
Author(s) -
Kevin Lane Keller
Publication year - 2019
Publication title -
journal of consumer research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 8.916
H-Index - 179
eISSN - 1537-5277
pISSN - 0093-5301
DOI - 10.1093/jcr/ucz058
Subject(s) - consumer research , business , marketing , advertising
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom