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Background A community-based approach has been identified as one key strategy to improve the health of Indonesians. In 2015, the government initiated the ‘Smart Use of Medications Movement’ (GeMa CerMat) to promote responsible self-medication. This study aims to explore pharmacist/pharmacy staff trainers’ views on strategies to implement GeMa CerMat community training. Methods Four focus group discussions were conducted with 38 pharmacist/pharmacy staff trainers in Ngawi, Indonesia and a thematic analysis was used to obtain the key strategies. Results The identified key strategies were building community readiness via well-designed training (considering participant characteristics, training methods, and materials and resources); policy, regulation and organizational support; access to training in a cultural context; communication media to promote training and the inclusion of active-learning tools. Conclusions These identified multilevel strategies require collaboration among national bodies and the involvement of trusted community members (‘change agents’). A new strategy using ‘active learning tools’ was necessary to build critical thinking and understanding of the use of medications in everyday life. Future research should focus on process, impact and outcome evaluation involving GeMa CerMat training implementation and sustainability in Indonesia.

Strategies to implement community training to promote responsible self-medication in Indonesia: a qualitative study of trainers