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A recurring question within deep-sea science and conservation is why don't people care about the deep sea? How does the deep-sea science community convince non-scientific audiences to support, engage, and care more for the largest habitat on Earth? Here, we examine various aspects of an apparent dichotomy of perspectives between the scientific and non-scientific communities by discussing the problematic roots from within human neuropsychology, and how knowledge of the deep sea is delivered to, perceived by, and ultimately valued by non-scientific audiences. The answers are complex, covering issues such as conscious and subconscious thalassophobia, perspectivism, aesthetics, phenomenology, abstract interpretation, epistemology and media-driven enigmatization, self-deprecation by the science community, and perceived value-driven ethics. This discussion focusses on the nexus of scientific and non-scientific perceptions to catalyze meaningful societal engagement with the deep sea and to try and understand “Why don't people care about the deep sea?”

Fear and loathing of the deep ocean: why don't people care about the deep sea?