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This paper presents a critical exploration of the relationship between masculinity, sport and health by reporting findings from a wider qualitative study on lay men’s and health professionals’ beliefs about masculinity and preventative health care. Recent years have seen a surge of interest in relation to ‘men’s health’. In particular, the Department of Health has highlighted how men’s connection to sport, fitness and competitiveness can be used in health promotion initiatives to introduce facets of health. In contrast, work in the sociological and feminist literature has raised issues of concern about the relationship between men, masculinity and sport, particularly the links to aggression, misogyny and homophobia. It would appear then that a straightforward ‘men + sport = health’ relationship cannot be assumed. Focus groups and interviews with health professionals and men, including gay and disabled men, were undertaken to facilitate examination of the socially integrative meanings of sport and masculinity, and their relationship to health. Socializing, ‘macho’ culture and the body emerged as three main themes, and the implications of these empirical findings for health promotion are discussed.

‘If I let a goal in, I’ll get beat up’: contradictions in masculinity, sport and health