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SUMMARY As part of the Quebec Heart Health Demonstration Project, a heart health promotion and prevention pro- gram, this experiment is being performed in a rural area of the province of Quebec (Canada). This program, promoted by the Public Health Department and sup- ported by local community service centers, is taking place in ten municipalities of the Riviere-du-Loup area. Our main intentions are to first establish, and then maintain, a community-based promotion-prevention heart health program over the 5-year period of the experiment. Objectives concerning community develop- ment, intervention targets, and behavior changes are reported, along with the description of the program and some early community development results.

Heart health promotion: a community development experiment in a rural area of Quebec, Canada