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SUMMARY In order to promote production and consumption of locally available b-carotene rich foods in the form of dark green leafy vegetables, a health education program was launched in the northern part of Bangladesh. The objective of the present study was to evaluate the effec- tiveness of the education campaign to deliver the message to the target audience, and to promote consumption of vitamin A rich foods among the general population of the study area. Different media and communication chan- nels, both traditional and modern, were employed to communicate the message of locally available vitamin A rich foods and its importance for sight. The educa- tional approaches were developed in the communities of intervention with active contribution of its members. Community participation was secured at all stages. The approaches were monitored and modified according to the suggestions of the locally organized working team. In previous papers we have shown that the program succeeded in improving local inhabitants' knowledge as well as food practices during intervention. The results showed that entertainment education programs appeared to deliver the message to a wider audience than other forms of communication. However, interpersonal com- munication was found to be a crucial factor for the promotion of vitamin A rich foods in this population. Mothers' literacy and socioeconomic status were impor- tant factors for the comprehension of the message and consumption of vitamin A rich foods.

Impact of a health education program to promote consumption of vitamin A rich foods in Bangladesh