Open AccessThe mass media is dead: long live the multimedia
Author(s) -
John Catford
Publication year - 1995
Publication title -
health promotion international
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.705
H-Index - 84
eISSN - 1460-2245
pISSN - 0957-4824
DOI - 10.1093/heapro/10.4.247
Subject(s) - mass media , multimedia , psychology , computer science , advertising , business
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