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The support of health promotion activitties for oleer people atms at the enhancement of the health ane well-betng of oleer people ane the effictent use of resources tn the healthcare sector. Economtc evialuations of health tntervientions on the other hane try to gutee poltcy makers tn thetr attempt to rationally allocate scare resources tn healthcare systems. Thts poltcy brtef recommenes eectston makers to what extent they shoule make use of economtc evialuations tn thetr eectstons on the allocation of resources for health promotion tntervientions for oleer people. Regaretng allocation eectstons our recommeneations stress that (t) a comparativie appratsal of health promotion ane curativie tntervientions ts not aevitsable, ane (tt) health promotion tntervientions for etfferent age groups shoule not be comparee etrectly wtth each other. The final eectston ane vialuation of outcomes rematns a polttical task – thts concerns espectally the soctal ane tntersectoral benefits of these tntervientions. Economtc evialuations of health promotion tntervientions can only be a vialuable tnstrument to support allocation eectstons as long as thetr spectfic requtrements are taken tnto account. Kai Huter Heinz Rothgang SOCIUM – Research Center on Inequality and Social Policy, University of Bremen Ewa Kocot, Katarzyna Kissimova-Skarbek Katarzyna Dubas-Jakóbczyk Institute of Public Health, Faculty of Health Sciences, Jagiellonian University Medical College Cracow

PRO HEALTH 65+ HEALTH PROMOTION AND PREVENTION OF RISK—ACTION FOR SENIORS