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Objectives Goal orientation tends to shift from predominantly striving for gains to maintenance and loss avoidance across adulthood. A dominant hypothesis states that age-related increases in losses drive the motivational shift. The present study tests this hypothesis and an alternative, namely that perceived accumulation of resources/assets and discrepancy between the actual and desired state underlie the stronger maintenance and loss-avoidance orientation in older than younger adults. Methods Data from N = 182 U.S. adult participants on Amazon Mechanical Turk (preregistered; 50.0% female; 19–77 years, M = 45.1, SD = 15.86) comprise measures of demographics, goal orientation in 16 selected life domains as well as perceived accumulation, losses, actual-desired discrepancy in the same domains. Results Multilevel modeling analyses showed that, as expected and confirming prior research, gain orientation decreased and maintenance orientation increased with age. Moreover, both perceived losses and accumulation of resources/assets increased with age, while the actual-desired discrepancy decreased. Larger perceived accumulation and smaller actual-desired discrepancies were associated with stronger maintenance orientation. Regardless of age, a smaller actual-desired discrepancy was also associated with stronger loss-avoidance orientation. Contrary to predictions, perceived losses were negatively associated with gain orientation, but not significantly associated with maintenance or loss-avoidance orientation. Discussion Results replicate the shift in goal orientation across adulthood. Speaking against the loss hypothesis, perceived accumulation of resources/assets and actual-desired discrepancy seem to play an important role in determining goal orientation over adulthood, while the role of perceived losses may be less significant than commonly assumed.

It Is What You Have, Not What You Lose: Effects of Perceived Gains and Losses on Goal Orientation Across Adulthood