Open Access
“We” Before “Me”: Differences in Usage of Collectivistic and Individualistic Language Influence Judgments of Electability and Performance
The Journals Of Gerontology Series BJennifer R. Turner +12019Journals
Older adults are often judged to be warm, but not competent, which contradicts their representation in positions of authority. This study sought to extend evidence of age differences in more individualistic (e.g., "I") and collectivistic (e.g., "we") language and explore their impact on judgments of performance and electability.

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