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for public interests as well. For one, it is a distinct and systematic approach to prevent the pitfalls of ad hoc and unprepared lobbying, such as single issue ‘dialogues of the deaf’. The aim of Public Affairs methodology is to lower chances of influence loss and failure, increasing chances of success and beneficial influence, and anticipating ‘coincidental’ bad or good luck. Lobby takes up about 15% of full public affairs coordination work. The presentation will describe a five-step PA process for effective and efficient policy influence. We will discuss a number of identified pitfalls and observed conditions from research literature at the national government level and the EU level. These provide some building blocks for the workshop participants developing their own PA strategy.

2.P. Workshop: The added value of transnational public health training: Lessons from three initiatives