Open AccessThe effectiveness of current French health warnings displayed on alcohol advertisements and alcoholic beverages
Author(s) -
Gloria Dossou,
Karine GallopelMorvan,
Jacques-François Diouf
Publication year - 2017
Publication title -
european journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.056
H-Index - 91
eISSN - 1464-360X
pISSN - 1101-1262
DOI - 10.1093/eurpub/ckw263
Subject(s) - credibility , advertising , binge drinking , recall , alcohol advertising , medicine , comprehension , psychology , environmental health , poison control , suicide prevention , business , political science , law , philosophy , linguistics , cognitive psychology
Many countries use health warnings in an attempt to regulate alcohol consumption. However, there is a lack of conclusive evidence in the research on alcohol warnings to support decision-making on effective health policies. This study explores the effectiveness of two mandatory warnings introduced in France in 1991 and 2007: the first (Alcohol abuse is harmful) is displayed on alcohol advertisements; the second (a pictogram) on bottles. Given that advertising content regulations have been implemented in some countries to reduce the attractiveness of alcohol marketing (e.g. the Evin law in France), this research also aims to explore whether such regulations can improve the effectiveness of warnings.
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