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Road traffic crashes kill over 1.35 million people worldwide and injure up to 50 million people. They are the leading cause of death among the young. City governments, in conjunction with national governmental agencies, are critical to reducing road traffic deaths. Cities are well placed to demonstrate effective implementation of evidence-based interventions and catalyse national action. Proven road safety strategies include: → enforcing road safety laws on speeding, drink driving, motorcycle helmets and seat-belts → designing and building safer roads → managing speed effectively → implementing transportation systems to make urban mobility safer → promoting safe driving and building public support for road safety via communication campaigns → using data from high-quality monitoring and evaluation systems for policy and planning. This presentation will highlight the successes and challenges in some selected cities participating in the Bloomberg Philanthropies Initiative for Global Road Safety and share lessons learned in the implementation of a multi sector evidence-based comprehensive approach at city level.

Reducing deaths and injuries in cities around the world through a city multi-sector comprehensive approach