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Issue Dissatisfaction of workers with working conditions often leads to a reluctance to extend the working period. In the STAR-VITAL project, we encourage stakeholders to address the challenges of an aging workforce, prolonging work activity, maintaining health and work ability, based on the concepts of salutogenesis, healthy organization and WHO Healthy Workplaces model. Description of the Problem E-platform is an innovative approach to promote and monitor healthy lifestyles of employees and companies' management in the areas of ergonomics, stress, communication, nutrition, sleep, age management and absenteeism. The E-platform addresses the challenge of low levels of employee participation in health promotion programs offered to employees by companies. The E-platform builds upon the Customer relationship management (CRM) and brings a push approach to actively engage employees with customized campaigns to encourage behaviour change. Results As the project runs in multiple waves, we present the findings of the first group of 31 (out of 110) companies that began with the management, ergonomics, stress and nutrition campaigns. The output indicators show high participation rate of 65% - 20 companies out of 31 are actively participating in the program and high levels of user satisfaction (with a rating 4.5 out of 5). The impact of the intervention will be evaluated with the propensity score matching. The average share of readings of the received contents of all campaigns is 50%. Lessons Regardless of the potential of modern work health promotion solutions, it is very important that project contractors maintain close personal contacts and intensive communication with companies. Where such interaction has been established, there is a noticeable shift in the intensity of health promotion activities and the proportion of employees who voluntarily participate in these activities. Key messages The salutogenic push approach promises a improved impact of workplace health interventions. The E-Platform, besides informing, enables support and empowerment of workers for personal intervention and its higher impact.

E-platform as an innovative approach to workplace health promotion for ageing workforce