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This article considers the role of the John Hilton Bureau newspaper advice service, which ran under the auspices of the  News of the World  between 1942 and the late 1960s. The Bureau merits attention from historians on account of the light it can shed on how ordinary Britons accessed the law, legal and other types of advice before and after the Legal Aid and Advice Act 1949. It also provides insight into how relationships between the state and individual differed between the highly regulated wartime state and the supposedly affluent, consumerist welfare state that followed it. The article also argues that the John Hilton Bureau evolved from a service defined by the reputation of the eponymous Hilton, a Cambridge professor and radio personality, to one that saw itself as a crusading organisation standing up for the ‘little man’ against a bureaucratic welfare state and unscrupulous traders. Finally, the Bureau is a reminder that the post-war welfare state was not simply divided between the public and voluntary sectors, but also included an array of private sector interests. The Bureau’s position outside of the public and voluntary sectors enabled it to be a critical and challenging voice, untainted by a sense of charity, but its location within a profit-making organisation also made it vulnerable in the longer term.

‘All Human Life is There’: The John Hilton Bureau of the News of the World and Advising the Public, 1942–1969 *