English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

An odor emitted by an object signals the presence of that object and may draw attention to it. Can odors that are not actually emitted by an object also function as a signal? We investigated whether the degree of thematic congruency between an ambient odor and a magazine affected magazine sales in a retail store. We selected two odors: a grass odor, congruent with soccer, animal/nature and gardening magazines; and a sunflower odor, congruent with personal care and women's magazines. In a field study in three bookstores, the ambient odors did not increase sales for thematically congruent magazines, nor did they decrease sales for incongruent magazines. Several explanations for these unexpected findings are discussed.

The Signal Function of Thematically (In)congruent Ambient Scents in a Retail Environment