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Traditional e-commerce is facing the problems of exhaustion of traffic, slowdown of growth and decentralization of sales channels. At this time, social e-commerce is emerging. As one of the new modes of social e-commerce, S2B2C social e-commerce model has many advantages, such as reducing the purchase cost of enterprises, improving the standardization of the products delivered. The application of S2B2C e-commerce model in retail of agricultural products can solve the problems of difficult warehousing, logistics and low standardization. Based on a brief introduction of social e-commerce and S2B2C mode, this paper analyzed and studied the S2B2C mode of fresh agricultural products from the perspective of social e-commerce, and provided the basic technical framework for the implementation of S2B2C mode.

Research on S2B2C E-commerce Model of Fresh Agricultural Products in the Field of Social E-commerce