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One of the most important factors in the formation of an effectively functioning market of agricultural products is the business activity of market players. High competition in the market of agricultural products forces producers to clearly formulate their tasks and the necessary resources for their implementation. The article gives an assessment of the business activity of the agro-industrial complex enterprise. It is established that insufficient effective use of fixed and working capital, as well as insufficient effective personnel management. It is possible to recognize the business activity of an agro-industrial complex enterprise and profitability as satisfactory but having a negative trend. To increase the business activity of the enterprise in question, calculations of profitability and business activity indicators were performed. Based on the analysis of business activity and profitability, the company’s management has been given appropriate recommendations to improve the efficiency of management.

Assessment of business activity and ways to increase it, on the example of an agro-industrial complex enterprise