English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This survey study aims to analyse the role of communication as a mediator of the commitment effect on the marine fish supply chain performance to  bangliau  (distributors’ fish landing site) in Bagansiapiapi, Riau Province, Indonesia. The unit of analysis for this study was 40 units  bangliau , namely a place of collection, distribution, and marketing of fish. Respondents were 40  bangliau  owners/managers who were taken by the census method. The data was collected using a closed questionnaire, containing several statements measured by a 5-point Likert scale. The data collected includes communication (language, clarity of message content, communication frequency, decision without pressure, and communicates honesty); commitment (affective, avoiding opportunists, normative, continuous improvement, goal oriented, confidence); and supply chain performance (the smoothness of the goods flow, money flow, and information flow). There were two hypotheses proposed in this study: commitment has a positive and significant effect on the marine fish supply chain performance in  bangliau  (H 1 ); and commitment mediated by communication has a positive and significant effect on the marine fish supply chain performance in  bangliau  (H 1a ). The data were analysed using the Structural Equation Model (SEM) method, using the Smart Partial Least Square (SmartPLS) software version 3.0. The results show that commitment has a significant effect on the marine fish supply chain performance, but the role of communication as a mediator can further increase the commitment effect. The reason is that communication can increase understanding and help equalize perceptions of the marine fish supply chain among the entities involved.

iop conference series. earth and environmental science

The Role of Communication as Mediator of the Commitment Effect on the Marine Fish Supply Chain Performance at Bangliau in Bagansiapiapi Riau, Indonesia