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Within Design Science, Design Culture is a branch focused on regional development through design principles and participatory tools designed to intrinsically understand endogenous potentials.  Designing living  is a goal/output based on recognizing regional “color” and facilitating the community for economic sustainability, social acceptability, and environmental soundness. Anthropological/ethnographic study embodied in material culture research is applied practically in  learning about life in the field  to incite curiosity and learning reflexes. In experiencing communal living, student-participants Observe-Collect-Map valuable tangible/intangible potentials (treasures), and analyses for presentations, ideate visions and co-design with local community as one of stakeholders. As an example, UNS-FSRD Design Culture Laboratory collaborates with UNS-Agriculture Faculty and GAPOKTAN Sedyo Makmur to redevelop Rojolele Delanggu Rice and community-based plantations in Sabrang Village, Delanggu.

iop conference series. earth and environmental science

Introduction of design culture as approach in endogenous regional development: a study case in farming community of Sabrang Village, Central Java, Indonesia