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This paper discusses about sustainable tourism creative initiative in the era of social media &amp; digital settings The essence of a tour is an unusual experience, therefore an authentification of tourist attractions is one of the competitive advantages to meet those needs. So many tourist attractions process and develop to reach that goals without regard to environmental sustainability. Moreover, coupled with the ease of access from social media, tourism actors only aim for bussiness and management excellence. The location of this discriptive qualitative analysis research is in Ponggok Village, Klaten Regency. This study highlights the problem of how perspective of tourism development that shapes identity and meets the needs of today’s digital settings while still paying attention to environmental sustainability. It is necessary to develop scenarios to achieve optimal tourism offers. The purpose of writing this research is to know the perspective of scenario development to get a sensation on a tour by entering aspects of the identity of a place and as a discourse of digital settings. In effort to provide answers, the posibilities for implementation of these technologies for the purpose of research area increasing and have the power to change tourism mobility research as it stands today.

Sustainable rural tourism development in the era of social media shape identities and discourse digital settings