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Ecological civilization is China’s millennium project, is the crucial point to build a beautiful China. With “ecological civilization” as a crucial word, through the analysis of the public attention of 31 provinces (cities and districts) in China from 2011 to 2020, the paper analyzes the changes of the domestic attention to “ecological civilization” from the two dimensions of time and space combined with the coefficient of variation, and studies the influencing factors of the search attention to ecological civilization by means of geographical detectors. Conclusion: 1) Public attention is highly sensitive to policies and relevant punishment measures for ecological civilization with the nature of encouragement and protection and pays high attention to them. The media index shows an inverted “V” type change, which indicates that the media pay less attention to the ecological civilization in the early stage and lack of continuous attention to it in the later stage. 2) On the whole, the spatial characteristics of ecological civilization attention are more in the east and less in the west, and more in the north and less in the south. Since 2015, the spatial difference of search index has become smaller and its geographical distribution is more balanced, but the problem of regional differentiation and alienation still exists for a long time. 3) PC products in the early stage, as the main means for people to understand ecological civilization, played an important role in the popularization of ecological civilization. Mobile terminals in the later stage should be taken as key publicity objects to play a greater role in publicity and education. 4) Economic, infrastructure and other factors have a great impact on the attention paid to ecological civilization construction.

Research on the Temporal and Spatial Characteristics of Ecological Civilization Attention Based On Baidu Index