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Technological Pedagogical Content Knowledge (TPACK) is a learning design model that considers the relevance between material, pedagogy, and learning technology. This model is suitable to be applied to Geography subjects, but the question arises: is there enough media and learning tools available in schools to carry out TPACK-based geography learning? This study uses a survey method with a study population of all geography teachers in 3 (three) districts / cities in West Java Province. Data was analyzed using the SWOT approach. The results showed that the main weakness of the implementation of TPACK was the limitation of learning tools / media, and geographic subjects still grouped in the social sciences so that they received less attention from the government. In addition, the threat is a ban from the government to implement the TPACK model because it is slightly different from the applicable learning process standards. Based on the above conditions, a solution that is considered effective is conducting further research, namely identifying the tools and geography learning media needed and developing a systematic TPACK-based scientific learning model / strategy

SWOT Analysis of Technological Pedagogical Content Knowledge (TPACK) Implementation on Geography Learning