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In the context of building an innovative country, the cultivation of university students in innovation and entrepreneurship has become a significant educational content in colleges and universities. Through the analysis of the status quo of students in universities in innovation and entrepreneurship, some countermeasures are proposed in this paper for solution to the issues of college students in innovation and entrepreneurship. According to the demands of college students and development in the society, cultivation of students in colleges and universities in innovation and entrepreneurship can not only help them grow into talents in practice and innovation, but also provide certain reference significance for training talents with innovative thinking to start up businesses in current colleges and universities.

RETRACTED: Discussion on the Innovation Based Goal in Entrepreneurship and Path Optimization of Contemporary College Students in Big Data Era