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In the era of big data, with the continuous development of English language and literature, it has gradually broken through the traditional teaching design. The renewal of the new model has promoted the development direction of students’ English competence in a full field of vision. This paper explores the main ways to improve English culture and competence of college students. From the perspective of acceptance effect, it investigates the attribution analysis of college students’ learning goals and learning methods based on big data technology. In addition, this paper explores the strategies of rationality teaching in college English based on English language and literature.

RETRACTED: Research on the Impact of English Language and Literature on College Students’ English Acquisition Ability Based on Big Data Technology