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The application-oriented marketing innovation and entrepreneurship education is of profound significance to the discipline construction. The practice teaching of field marketing course can cultivate the students’ innovative and entrepreneurial ability, and the teaching effect directly affects the effectiveness of the college students’ innovation and entrepreneurship. But in reality, there are still some problems, such as ideas, teaching staff and implementation contents. Its influence is shown in how to deal with the relationship between professional learning and innovation, how to find a perfect system to support the implementation, and how to scientifically evaluate the problems. This paper uses computer network technology to analyze the main problems in the innovation and entrepreneurship marketing education, and puts forward the application type of marketing specialty combined with the characteristics of marketing personnel training, and the solutions to cultivate innovation and entrepreneurship marketing talents.

journal of physics. conference series

RETRACTED: Research on Problems and Countermeasures of Marketing Application-oriented Innovation and Entrepreneurship Education Based on Network Technology